Digital Discovery Blog

In this blog, we'll explore how the integration of technology is transforming traditional business models, fostering creativity, and driving previously unimaginable efficiencies, thanks to AI. We’ll delve into inspiring case studies, emerging trends, and practical insights that show how visionary entrepreneurs and leaders are using technology not only to adapt but also to succeed in the face of disruption. Join me as we explore the intersection of business and technology, where innovative ideas can thrive and influence the future.

The Future of Finding Your Business is AI: Why Traditional Search is Dead
Artificial Intelligence, Strategy, Leadership Nigel Price Artificial Intelligence, Strategy, Leadership Nigel Price

The Future of Finding Your Business is AI: Why Traditional Search is Dead

We’re not just witnessing a change—we’re living through a complete reordering of digital behaviour. As consumers shift from browsing and clicking to delegating and acting, a new era is emerging. Agentic AI isn’t just changing how people search, it’s redefining how decisions are made and brands are chosen. This Great Transition is institutional, not incremental—and it demands clarity, trust, and leadership at every level. The question for every business leader now is simple: when AI chooses, will it choose you?

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Death by a “Thousand Stores”: Why Reinventing the Future Matters More Than Revisiting the Past
Artificial Intelligence, Digital, Transformation Nigel Price Artificial Intelligence, Digital, Transformation Nigel Price

Death by a “Thousand Stores”: Why Reinventing the Future Matters More Than Revisiting the Past

In a world where retail giants are eating market share and operational costs are climbing, looking backward is no longer a viable strategy. This article challenges the nostalgia trap and explores how Agentic AI, automation, and orchestration aren’t just buzzwords—they’re the foundation for a smarter, leaner, and future-ready business model. If you’re still trying to run tomorrow’s business on yesterday’s playbook, it’s time to rethink everything. Reinvention isn’t risky. In 2025, it’s the only responsible move.

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Leadership: Trust in the Age of Agentic AI
Leadership, Digital, Cybersecurity, Artificial Intelligence Nigel Price Leadership, Digital, Cybersecurity, Artificial Intelligence Nigel Price

Leadership: Trust in the Age of Agentic AI

As AI takes over more of our systems and decisions, human leadership becomes even more critical. This article looks at how trust, integrity, and organisational structure are key in a world influenced by AI. It shares real experiences about what occurs when storytelling replaces facts, leaders avoid responsibility, and the structure does not address bad decisions.

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Will AI Choose Your Brand?
Artificial Intelligence Nigel Price Artificial Intelligence Nigel Price

Will AI Choose Your Brand?

Retail is no longer about who shouts the loudest—it’s about who speaks the clearest to AI. As intelligent systems begin to control how products are discovered, recommended, and delivered, the brands that succeed will be those built for machine understanding, not just human persuasion. In an AI-rich future, it won’t matter how iconic your brand is—if your data is slow, messy, or incomplete, you may not even be seen. The game has changed. The question now is: when AI chooses, will it choose you?

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Industry Recommendations

  • "Always a few steps ahead"

    “If you want to see your business keep up with all the latest digital transformation opportunities - Nigel is always a few steps ahead of the competition . Impressively decisive and makes sure that the impact to the business is at the upmost on his radar.”

    Ata Gokyildirim - Revenue Leader | Advisor | Venture Investor

  • "one of Australia's leading eCommerce practitioners..."

    “Nigel is one of Australia's leading eCommerce practitioners. I've had the pleasure of working with Nigel since 2009 across multiple projects. He adds tremendous strategic and tactical value across all projects, and most importantly he delivers outstanding results. A true gentleman of the industry and an absolute delight to work with.”

    Ryuji Uematsu - Founder & Managing Director at Rysen

  • "Exceptional knowledge in technology"

    Nigel possesses exceptional knowledge in technology and stays abreast of the latest trends in eCommerce. Throughout his career , he has consistently demonstrated a talent for integrating pioneering technical elements at an early stage, resulting in the successful implementation of eCommerce strategies. If your business aims to boost its online sales, Nigel is well equipped to assist you in devising a strategy that ensures a favourable outcome.

    Phil Moujaes - (Former GM Bing Lee Electrics) Founder - PM Retail Intelligence

  • "very much a thought leader in his industry"

    Nigel has a great intellect and a positive and approachable personality. Nigel very much understands the merits of sharing knowledge, in that knowledge shared is knowledge squared; as such, Nigel is a keen collaborator and well-informed across many areas, not least of all ecommerce. Nigel is very much a thought leader in his industry. Nigel’s forward-thinking approach ensures he keeps a close watch on emerging trends which he then uses to build strategic foundations upon. In summary, Nigel is fantastic to work with and would be an invaluable asset to any business.

    Tristan Hughes - Senior Relationship Manager - Enterprise at Afterpay

  • "unrivalled knowledge in eCommerce and unified commerce"

    “Having worked closely Nigel over a number of years, I've always found him to be the utmost professional with unrivalled knowledge in eCommerce and unified commerce. His positive, partnership style approach makes him a pleasure to deal with. Nigel's passion to successfully deliver game changing projects on time, coupled with his ability to drive a hard bargain, makes him an asset to any organisation. Looking forward to continuing work together.”

    Tim McDonnell - Head of Sales AU/NZ - Adyen

  • "a prized asset for any Australian e-commerce team"

    Nigel is a seasoned e-commerce professional with a tenacious focus on execution. Having worked with Nigel on a range of projects since late 2008 I have been continually impressed with his blend of technical, e-com and internet marketing skills. His ability to deploy these skills and focus on getting things done when it gets to the pointy end of projects, make him a prized asset for any Australian e-commerce team.

    Daniel Benton - Neo Media World

  • "a strong leader and a great asset to any business"

    “Nigel’s approach to his work is filled with pure dedication and high level of detail. His eCommerce recommendations will allow any business to achieve their financial goals and set them apart from competitors. Nigel is a strong leader and a great asset to any business.”

    Yeshim Sumaktas - Brand Manager, Woolworths Food Company

  • "A great advocate for the partners he works with..."

    “Nigel provides the highest level of communication and transparency, especially around key constraints like resource, direction and timelines. A great advocate for the partners he works with too. Looking forward to working together as many times as we can.”

    Lincoln Dundas - General Manager, Global Strategic Partnerships at optty

  • "a no-nonsense approach to "get things done".

    “Nigel is an intelligent and positive personality who offers a no-nonsense approach to "get things done". What you see is what you get - for me, that's a dream. He has a thorough knowledge of e-commerce and internet marketing, and his technical background is a real strength (alas, it's a massive rarity among many Australian ecommerce teams). As a result Nigel adds real value to most business discussions. Recommended!”

    Tim Macdonald - Head of Marketing for fast-growing Australian Construction Tech start-up

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