Selling Online:

Is your Business Ready for E-Commerce?

Need to Get Serious About Data Security?(PCI DSS & SOC 2)

If you’re managing online payments or storing sensitive customer information, ensuring security and compliance is not just important—it’s essential. We specialise in supporting ecommerce businesses to meet the stringent Payment Card Industry Data Security Standard (PCI DSS) requirements, which safeguard cardholder data during transactions. Additionally, we adhere to the SOC 2 (Service Organisation Control 2) standards, which focus on operational integrity and data protection practices.

Need a Stress-Free Transition?

When transitioning to a new platform or redesigning your eCommerce site, it’s important to ensure a smooth process. Our all-inclusive service covers every critical component, such as content migration, product data mapping, SEO redirects, and training for your team. This comprehensive approach allows you to concentrate on managing your business efficiently without being burdened by technical challenges.

Want a Clearer Online Growth Strategy?

We help you reduce uncertainty by customising practical digital strategies for your products, target customers, and overall business goals. Our focus isn’t just on quick fixes; we take the time to understand your market and what your customers want. Whether we’re improving how you sell your products online, planning detailed marketing campaigns, or using advanced technology to automate processes, we base our strategies on solid data to ensure they work well and align with the latest e-commerce trends.

E-Commerce That Works!

Running an online store shouldn't feel like a gamble. Whether you’re selling 10 products or 10,000, we create eCommerce sites that are fast, secure, and designed to convert. We will outline your product categories, set up a user-friendly checkout process, and ensure that your backend is easy to manage, whether using Squarespace, Shopify, or another platform. You will receive a store that looks great and performs well under pressure: no unnecessary features or bloated apps—just efficient, streamlined selling.

Retail Strategy & Digital Transformation

Digital Strategy Built on Results

Too many businesses treat digital as a patch job. We take a broader view—building strategies that connect your website, SEO, content, ads, and customer experience into one clear plan. Whether you need to get unstuck or scale what’s working, we focus on what drives leads, sales, and customer loyalty. We use real data, plain language, and measurable actions—not vague buzzwords. If you want a digital strategy that works in the real world, not just in PowerPoint, we’re your people.

Digital Strategy Built on Results

Digital transformation goes beyond launching a new website; it involves aligning your entire business for improved online and offline efficiency. We help modernise operations, enhance customer service, and drive growth by integrating ecommerce, POS, CRM, logistics, marketing, and data to reduce friction and elevate the customer experience.

Our practical solutions streamline fulfilment, connect online sales to in-store inventory, and implement automation to minimise manual processes. We also support businesses leveraging AI tools for personalised marketing, more intelligent analytics, and content creation.

We focus on building a digital backbone that fosters growth, saves time, and keeps you competitive in today’s market.

Nigel Price

Nigel Price - Founder

“I’ve driven ecommerce strategy for national retailers, scaled revenue into the hundreds of millions, and enhanced websites for better performance. If you're ready to fix what's broken or grow what is working, I'm the one to call.”

  • Struggling to Be Found on Google?

    Struggling to Be Found on Google?

    Search engines are the primary method for new customers to discover your business. We can assist you if your store isn't showing up or ranking well in local searches. From on-page SEO and structured data to optimising your Google Business Profile and mobile-first indexing—we'll make certain your ecommerce site is easily discoverable and reliable.

  • Is Your Online Store Falling Short?

    Is Your Online Store Falling Short?

    If your ecommerce website is sluggish, outdated, or failing to convert traffic into sales, it's time for a change. We help businesses of all sizes optimise their online platforms to drive better engagement, smoother transactions, and more revenue. Whether you're starting fresh or fixing what’s broken, we’re here to get you back on track.

  • Looking to Improve Your Online Customer Experience?

    Looking to Improve Your Online Customer Experience?

    From intuitive navigation to easy checkout flows, the smallest UX detail can make a big difference. We identify what’s causing friction and help improve everything from mobile responsiveness to trust indicators, shipping transparency, and support integration—so your customers stay longer and buy more.

  • Want Faster Website Speeds and Better Mobile Performance?

    Want Faster Website Speeds and Better Mobile Performance?

    Slow load times cost sales. Customers expect your store to load in under three seconds, especially on mobile. We optimise your website’s performance across all devices, ensuring pages load fast, images are compressed correctly, and third-party scripts don’t drag you down. Better speed means higher conversions and happier customers.

  • Online Payments

    Online Payments

    Modern e-commerce isn’t just about selling on your own site. We help you connect with key marketplaces like eBay and Amazon, and integrate with payment gateways like Stripe, Afterpay, and Zip. Expand your reach, offer flexible payment options, and simplify your backend operations with the right integrations from the start.

Simplying Online

From automation to artificial intelligence, I will guide you through the tools and strategies that truly enhance productivity and effectiveness while highlighting those that may not deliver the promised benefits. I aim to help you save valuable time, minimise operational costs, and empower you to make informed decisions more efficiently. By focusing on solutions that genuinely add value, we can navigate the complexities of modern technology together, ensuring that you invest your resources wisely for optimal outcomes.

Building Better Online Stores

I have a proven track record of helping brands grow from modest beginnings to achieving over $150 million in digital revenue. With extensive experience in e-commerce, I understand the complexities involved in re-platforming, rebuilding, or starting from scratch. My approach focuses on creating a seamless and engaging shopping experience that attracts visitors and converts them into loyal customers. By leveraging data-driven strategies and user-centred design, I ensure that every aspect of your online store is optimised for maximum impact and sales growth. Let's work together to elevate your brand and drive significant revenue growth in the digital marketplace.

Getting More Eyes on Your Business

Would you be interested in boosting your traffic? It’s essential to recognise that it may not just be a traffic issue; sometimes, the quality of traffic can be the problem. Many businesses face situations where they have high traffic but low conversions. I have successfully implemented strategies across search, email, social media, and re-marketing, tripling performance for several clients. Let me help you find the right balance between traffic and quality to drive meaningful growth.

Achieving Scalable Online Growth

Growth doesn’t have to be a stressful experience. I will strategically identify and recruit the right individuals, leverage the best platforms, and establish valuable partnerships that align with your vision. By doing so, I’ll ensure you have the necessary support during this crucial transition, allowing your business to scale sustainably and effectively. Together, we’ll navigate the complexities of growth while maintaining focus on your core objectives and values.

Want to know more?

Industry Recommendations

  • "Always a few steps ahead"

    “If you want to see your business keep up with all the latest digital transformation opportunities - Nigel is always a few steps ahead of the competition . Impressively decisive and makes sure that the impact to the business is at the upmost on his radar.”

    Ata Gokyildirim - Revenue Leader | Advisor | Venture Investor

  • "one of Australia's leading eCommerce practitioners..."

    “Nigel is one of Australia's leading eCommerce practitioners. I've had the pleasure of working with Nigel since 2009 across multiple projects. He adds tremendous strategic and tactical value across all projects, and most importantly he delivers outstanding results. A true gentleman of the industry and an absolute delight to work with.”

    Ryuji Uematsu - Founder & Managing Director at Rysen

  • "Exceptional knowledge in technology"

    Nigel possesses exceptional knowledge in technology and stays abreast of the latest trends in eCommerce. Throughout his career , he has consistently demonstrated a talent for integrating pioneering technical elements at an early stage, resulting in the successful implementation of eCommerce strategies. If your business aims to boost its online sales, Nigel is well equipped to assist you in devising a strategy that ensures a favourable outcome.

    Phil Moujaes - (Former GM Bing Lee Electrics) Founder - PM Retail Intelligence

  • "very much a thought leader in his industry"

    Nigel has a great intellect and a positive and approachable personality. Nigel very much understands the merits of sharing knowledge, in that knowledge shared is knowledge squared; as such, Nigel is a keen collaborator and well-informed across many areas, not least of all ecommerce. Nigel is very much a thought leader in his industry. Nigel’s forward-thinking approach ensures he keeps a close watch on emerging trends which he then uses to build strategic foundations upon. In summary, Nigel is fantastic to work with and would be an invaluable asset to any business.

    Tristan Hughes - Senior Relationship Manager - Enterprise at Afterpay

  • "unrivalled knowledge in eCommerce and unified commerce"

    “Having worked closely Nigel over a number of years, I've always found him to be the utmost professional with unrivalled knowledge in eCommerce and unified commerce. His positive, partnership style approach makes him a pleasure to deal with. Nigel's passion to successfully deliver game changing projects on time, coupled with his ability to drive a hard bargain, makes him an asset to any organisation. Looking forward to continuing work together.”

    Tim McDonnell - Head of Sales AU/NZ - Adyen

  • "a prized asset for any Australian e-commerce team"

    Nigel is a seasoned e-commerce professional with a tenacious focus on execution. Having worked with Nigel on a range of projects since late 2008 I have been continually impressed with his blend of technical, e-com and internet marketing skills. His ability to deploy these skills and focus on getting things done when it gets to the pointy end of projects, make him a prized asset for any Australian e-commerce team.

    Daniel Benton - Neo Media World

  • "a strong leader and a great asset to any business"

    “Nigel’s approach to his work is filled with pure dedication and high level of detail. His eCommerce recommendations will allow any business to achieve their financial goals and set them apart from competitors. Nigel is a strong leader and a great asset to any business.”

    Yeshim Sumaktas - Brand Manager, Woolworths Food Company

  • "A great advocate for the partners he works with..."

    “Nigel provides the highest level of communication and transparency, especially around key constraints like resource, direction and timelines. A great advocate for the partners he works with too. Looking forward to working together as many times as we can.”

    Lincoln Dundas - General Manager, Global Strategic Partnerships at optty

  • "a no-nonsense approach to "get things done".

    “Nigel is an intelligent and positive personality who offers a no-nonsense approach to "get things done". What you see is what you get - for me, that's a dream. He has a thorough knowledge of e-commerce and internet marketing, and his technical background is a real strength (alas, it's a massive rarity among many Australian ecommerce teams). As a result Nigel adds real value to most business discussions. Recommended!”

    Tim Macdonald - Head of Marketing for fast-growing Australian Construction Tech start-up