Online Retail Consulting

Running a business involves continually adapting to change, whether it’s due to technological disruptions, team challenges, difficulties in scaling, or shifts in the market. Whether you are in the early stages of your business, trying to gain momentum, or seeking a significant reset, we provide a customised plan that aligns with your goals and growth stage.

QuickStart

Timeframe: 1 week

For businesses needing fast clarity and low-risk guidance.

We’ll review your website, customer journey, marketing, and tech setup to identify immediate wins and performance blockers. You’ll receive a written summary with practical actions you can implement immediately, plus a one-hour strategy session to unpack it all.

What you get:

  • Website and customer experience audit

  • Review of conversion rates and traffic

  • Top five quick fixes or improvements

  • One-hour strategic consultation

  • An actionable list to share with your team or agency

Price: $1,200 + GST

Momentum

Timeframe: 2–3 weeks

For brands that want to improve but need direction and support.

This is where clarity leads to action. We conduct a comprehensive evaluation of your digital presence, AI integration, team dynamics, and customer experience. Then, we help you prioritise based on what matters most: growth, cost, or capability. You'll leave with confidence and a clear set of next steps.

What you get:

  • Digital health assessment

  • CRO evaluation

  • AI readiness assessment

  • In-depth analysis of key systems and workflows

  • Up to five hours of collaborative sessions with your team

  • A prioritised action plan to move forward

Price: $3,500 + GST

Revive & Scale

Timeframe: 4–6 weeks

For businesses in recovery or needing structure to scale.

If you’re looking to rebuild after a disappointing launch or want to scale your business beyond $10 million online, this plan provides a comprehensive roadmap. We will examine your technology stack, team structure, customer experience strategy, fulfillment model, and revenue drivers. With this approach, you will receive strategic insights, structured guidance, and commercial advice to help you make confident decisions.

What you get:

  • Comprehensive digital strategy from start to finish

  • Review of platform, fulfilment, and team effectiveness

  • Plan for optimising revenue and conversions

  • Roadmap for implementation with prioritised actions

  • An executive report suitable for sharing with your board or team

Price: $8,000 + GST

Timeline

2025

Still transforming digital

Consulting, strategy & growth

2022

Revolutionised Ecom

New CX and platform model

2021

First $1M Sales Event

Record conversion uplift

2020

$110M+ Online Sales

Massive revenue milestone

2019

Catch Marketplace Launch

Expanded category reach

2018

BNPL with Afterpay & Zip

Increased AOV and access

2016

2hr Click & Collect

Fast, omnichannel fulfilment

2013

ORIA Industry Award

Repeat national recognition

2012

Co-Founded Click Frenzy

Australia's first mega-sale

2010

ORIA Retail Award

First national award win

2008

Launched BigBrownBox

Early ecommerce disruption

2007

Best Small Biz Website

Won NetGuide Magazine award

2002

directitstore.com.au

First foray into ecommerce

Nigel Price

Nigel Price - Founder

“I’ve built, fixed, and transformed websites that actually work, not just look good. If you want more traffic, more leads, and no excuses, I’m the one you call when you’re ready to stop guessing and start growing.”

Industry Recommendations

  • "Always a few steps ahead"

    “If you want to see your business keep up with all the latest digital transformation opportunities - Nigel is always a few steps ahead of the competition . Impressively decisive and makes sure that the impact to the business is at the upmost on his radar.”

    Ata Gokyildirim - Revenue Leader | Advisor | Venture Investor

  • "one of Australia's leading eCommerce practitioners..."

    “Nigel is one of Australia's leading eCommerce practitioners. I've had the pleasure of working with Nigel since 2009 across multiple projects. He adds tremendous strategic and tactical value across all projects, and most importantly he delivers outstanding results. A true gentleman of the industry and an absolute delight to work with.”

    Ryuji Uematsu - Founder & Managing Director at Rysen

  • "Exceptional knowledge in technology"

    Nigel possesses exceptional knowledge in technology and stays abreast of the latest trends in eCommerce. Throughout his career , he has consistently demonstrated a talent for integrating pioneering technical elements at an early stage, resulting in the successful implementation of eCommerce strategies. If your business aims to boost its online sales, Nigel is well equipped to assist you in devising a strategy that ensures a favourable outcome.

    Phil Moujaes - (Former GM Bing Lee Electrics) Founder - PM Retail Intelligence

  • "very much a thought leader in his industry"

    Nigel has a great intellect and a positive and approachable personality. Nigel very much understands the merits of sharing knowledge, in that knowledge shared is knowledge squared; as such, Nigel is a keen collaborator and well-informed across many areas, not least of all ecommerce. Nigel is very much a thought leader in his industry. Nigel’s forward-thinking approach ensures he keeps a close watch on emerging trends which he then uses to build strategic foundations upon. In summary, Nigel is fantastic to work with and would be an invaluable asset to any business.

    Tristan Hughes - Senior Relationship Manager - Enterprise at Afterpay

  • "unrivalled knowledge in eCommerce and unified commerce"

    “Having worked closely Nigel over a number of years, I've always found him to be the utmost professional with unrivalled knowledge in eCommerce and unified commerce. His positive, partnership style approach makes him a pleasure to deal with. Nigel's passion to successfully deliver game changing projects on time, coupled with his ability to drive a hard bargain, makes him an asset to any organisation. Looking forward to continuing work together.”

    Tim McDonnell - Head of Sales AU/NZ - Adyen

  • "a prized asset for any Australian e-commerce team"

    Nigel is a seasoned e-commerce professional with a tenacious focus on execution. Having worked with Nigel on a range of projects since late 2008 I have been continually impressed with his blend of technical, e-com and internet marketing skills. His ability to deploy these skills and focus on getting things done when it gets to the pointy end of projects, make him a prized asset for any Australian e-commerce team.

    Daniel Benton - Neo Media World

  • "a strong leader and a great asset to any business"

    “Nigel’s approach to his work is filled with pure dedication and high level of detail. His eCommerce recommendations will allow any business to achieve their financial goals and set them apart from competitors. Nigel is a strong leader and a great asset to any business.”

    Yeshim Sumaktas - Brand Manager, Woolworths Food Company

  • "A great advocate for the partners he works with..."

    “Nigel provides the highest level of communication and transparency, especially around key constraints like resource, direction and timelines. A great advocate for the partners he works with too. Looking forward to working together as many times as we can.”

    Lincoln Dundas - General Manager, Global Strategic Partnerships at optty

  • "a no-nonsense approach to "get things done".

    “Nigel is an intelligent and positive personality who offers a no-nonsense approach to "get things done". What you see is what you get - for me, that's a dream. He has a thorough knowledge of e-commerce and internet marketing, and his technical background is a real strength (alas, it's a massive rarity among many Australian ecommerce teams). As a result Nigel adds real value to most business discussions. Recommended!”

    Tim Macdonald - Head of Marketing for fast-growing Australian Construction Tech start-up