Custom Tools: Digital Discovery Group
FREE
Website AI Readiness Assessment
AI is transforming the way people search online. Currently, about 9.7% of all global searches—equating to approximately 9.723 billion AI-generated answers each month—are addressed by AI platforms like ChatGPT, Claude, and Perplexity, as well as AI-generated summaries from Google. The following assessment is designed to determine whether your website is structured properly to optimise its visibility in AI searches.
We Build AI-Ready Websites That Work
Your customers don’t just browse anymore. They search, ask, tap, speak, and expect. Their first impression isn’t made on your homepage it’s made by an AI deciding whether your brand is worth showing. That means you're not even in the running if your content isn’t structured correctly, your pages are gated off from crawlers, and your metadata is missing or messy.
Google AI Overviews have reduced click-through rates by up to 45% for top-ranking publishers.
Publishers report major declines in organic traffic when their content is summarised directly on the search results page.
📌 Source: Semrush AI Overviews Study: What 2025 SEO Data Tells Us About Google’s Search Shift
Why Your Site Needs to be Ready!
AI Overviews are on the rise
As of March 2025, more than 13% of Google queries show an AI Overview. This is a nearly 100% increase since January. These AI summaries aim to answer user questions right on the search results page. This means your content could appear without users clicking on your site. If your site isn't set up correctly for AI to understand—like having clear schema, short answers, and a machine-readable format—you might become invisible, even if your content is relevant.
Your Traffic is Under Threat from Zero-Click Results
AI-driven search features are increasing zero-click behaviour, where users find the information they need without visiting your site. Analysing the same keywords shows that click-through rates are declining after the AI Overview rollout. This means your organic traffic could fall even if your rankings stay the same. To remain competitive, you must optimise your content to appear in AI Overviews, or you risk being overlooked completely.
AI Bots Are Now Gatekeepers, Not Just Crawlers
AI bots now do more than just find your content; they also interpret and summarise it for users. This change moved the focus from SEO (Search Engine Optimisation) to AEO (Answer Engine Optimisation). Your website must be easy to understand, well-organized, and quickly loaded. Use marked FAQs, structured data, and a clear content layout. If AI bots can’t grasp your site, your content won’t be found, even if you are an expert in your field.