Getting Started with AI:
What AI means for your Business
Current AI Models
DeepSeek
DeepSeek is an open-source large language model project from China, developed as a high-performance alternative to Western LLMs. It’s known for strong multilingual capabilities and rapid community adoption in AI research circles.
Microsoft Co-Pilot
Co-Pilot is Microsoft’s AI assistant built into tools like Word, Excel, Teams, and Windows. It leverages OpenAI’s models under the hood to assist with writing, analysis, automation, and productivity inside the Microsoft 365 suite.
OpenAi Workspaces
OpenAI Workspaces is a collaborative environment for teams to work with AI tools, like GPT-4, DALL·E, and Code Interpreter, inside structured shared spaces. Think of it as a Slack/Google Docs hybrid with AI embedded in the flow.
Google Gemini
Gemini is Google’s answer to ChatGPT—a suite of multimodal AI models that power Bard (now rebranded) and integrate across Google products like Docs, Gmail, and Android. Positioned as a competitive offering in both enterprise and consumer AI spaces.
Productivity Superpowers
Artificial Intelligence (AI) can streamline numerous repetitive tasks across various sectors. It can automate generating reports, organise spreadsheets, summarise meeting discussions, create diverse content, manage customer inquiries efficiently, and expedite research processes. These applications enhance productivity and allow professionals to focus on more strategic initiatives.
Develop your own GPT and implement it securely across your organisation.
An advanced AI can be meticulously crafted to comprehend the unique tone, intricate processes, and diverse personnel of your business. By harnessing the power of a custom GPT model, you have the opportunity to design a personalised assistant that is thoroughly trained on your internal knowledge base, offering unwavering support to your team at any time and from anywhere. This innovative tool seamlessly adapts to the specific dynamics of different teams, employing their distinct language and effectively addressing their unique priorities and challenges.
OpenAI for Business & Retail
The flagship offering is ChatGPT, designed to provide users with an intuitive web interface and a robust API for seamless integration into various applications. In addition to ChatGPT, the suite includes Codex, tailored specifically for developers seeking efficient code generation, and DALL·E, which empowers users to create stunning images from textual descriptions. Another remarkable tool, Whisper, excels in converting speech to text, facilitating communication across different platforms.
Businesses can easily tap into these innovative tools through straightforward APIs, allowing for smooth integration into both internal systems and customer-facing applications. The enterprise-level package known as ChatGPT Enterprise is available for organisations requiring enhanced features. This premium offering includes valuable admin controls, stringent data privacy measures, and elevated usage limits, ensuring a secure and efficient experience for larger teams and more demanding projects.
Boost your Business Productivity
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![Productive Meetings]()
Productive Meetings
AI helps automate repetitive tasks like data entry, reporting, and scheduling, freeing your team for strategic, high-value work.
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![Faster Innovation]()
Faster Innovation
AI accelerates research, content creation, and product development, helping your business stay ahead in a competitive market.
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![Improved Customer Experience]()
Improved Customer Experience
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.
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![Smarter Decision Making]()
Smarter Decision Making
AI rapidly analyses large data sets, delivering actionable insights faster, enabling smarter, data-driven decisions.
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![Increased Cost Efficiency]()
Increased Cost Efficiency
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.
Risk vs Reward: The Safe Way to Use AI in Your Business
AI can transform your work—but only if it’s done right.
The speed of AI adoption has left many business leaders unsure of the guardrails. Can you trust it with sensitive information? What happens if it goes off-script? How do you ensure it reflects your brand, not just a generic prompt?
That’s where I come in. With decades of hands-on experience across ecommerce, retail, digital operations, and enterprise platforms, I help businesses use AI with confidence. My approach isn’t experimental—it’s operational. I build real-world systems that are secure, efficient, and tailored to how you run your business.
The Real Risks Most Businesses Don’t See
Data Leakage: Using free or unmanaged AI tools can expose sensitive customer data or internal IP. I help you avoid this by setting up secure, private environments, especially when using OpenAI for Workspaces.
Brand Damage: AI responses that feel off-brand or inconsistent can erode trust. I train GPTs using your tone of voice, documents, and workflows so they speak like your team, not a robot.
Compliance Gaps: Whether in a regulated industry or for peace of mind, I can help you establish innovative usage policies and audit trails to ensure accountability and control.
Misinformation: Hallucinations aren’t just a tech problem but a business liability. I implement systems to ground AI responses in your data and business logic.
Helping Your Business Grow
Hi, I'm Nigel Price. I've spent over twenty years helping businesses of all sizes grow their online presence—from family-owned brands to national retailers. I use my knowledge at Digital Discovery Group to help others scale smarter, improve customer experience, and boost performance across digital channels.
Whether you're trying to fix what's broken, grow what's working, or start something new, I'll help you get there with clear advice, practical tools, and the proper support.
Creating the Impossible
The real power of GPT isn’t just in building apps—it’s in how many jobs it can take off your plate once it’s set up properly. We’re talking everything from basic admin and content writing to handling complex workflows, business logic, and even generating production-grade code.
It’s like having a team of specialists on tap—one minute, they're summarising a document or answering customer questions, the next, they're writing SQL queries or helping you prototype an entire business system. And they do it fast.
The key is dialling it in. Set up right, GPT becomes a flexible engine that plugs into your business wherever you need it. Automate the boring stuff, speed up decision-making, reduce bottlenecks—it’s not just about saving time; it’s about unlocking capacity.
This isn’t some gimmick or “future tech” anymore. It’s here, and the businesses that get on the front foot with it will run leaner, move faster, and leave everyone else playing catch-up.
Nigel Price - Founder Digital Discovery Group
FAQs
What tasks can AI automate?
AI helps automate tasks such as generating reports, organising spreadsheets, summarising meetings, creating content, handling customer queries, and accelerating research, potentially saving significant time across your business.
Can AI organise spreadsheets?
Yes. AI can help organise spreadsheet data, potentially improving accuracy, automating formulas, sorting information, and highlighting useful insights, reducing manual workload and errors for your team.
Can AI summarise meetings?
AI can summarise meetings effectively, identifying key points and insights, potentially simplifying note-taking and ensuring your team remains informed without manually reviewing lengthy recordings or notes.
Will AI manage customer inquiries?
AI can manage common customer questions, aiming to reduce response times and streamline interactions. This may free your team for complex inquiries and potentially improve customer satisfaction.
Does AI really create content?
AI can assist with drafting engaging emails, social posts, blogs, and product descriptions, potentially speeding up content creation and allowing your team more time for strategic tasks and creative input.
How does AI accelerate research?
AI can quickly analyse data, identify patterns, and suggest insights, potentially accelerating research and enabling quicker, better-informed decision-making with reduced manual effort for your team.
“The future of shopping won’t start with a search bar—it’ll start with intent. When AI chooses for the customer, the only question that matters is: will it choose you?” - Nigel Price - Founder
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