Getting Started with AI:

What AI means for your Business

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Current AI Models

DeepSeek

DeepSeek is an open-source large language model project from China. It was developed as a high-performance alternative to Western LLMs. It’s known for its strong multilingual capabilities and rapid community adoption in AI research circles.

Co-Pilot is Microsoft’s AI assistant, built into tools like Word, Excel, Teams, and Windows. It leverages OpenAI’s models to assist with writing, analysis, automation, and productivity inside the Microsoft 365 suite.

OpenAI Workspaces is a collaborative environment that enables teams to work with AI tools and applications. Think of it as a hybrid of Slack and Google Docs, with AI embedded in the workflow.

Google Gemini

Gemini is Google’s response to ChatGPT—a suite of multimodal AI models that power Bard and integrate with Google products like Docs, Gmail, and Android, targeting both enterprise and consumer markets.

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Productivity Superpowers

Artificial Intelligence (AI) can streamline numerous repetitive tasks across various sectors. It can automate generating reports, organise spreadsheets, summarise meeting discussions, create diverse content, manage customer inquiries efficiently, and expedite research processes. These applications enhance productivity and allow professionals to focus on more strategic initiatives.

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Develop your own GPT and implement it securely across your organisation.

An advanced AI can be tailored to understand the unique tone and processes of your business. By utilizing a custom GPT model, you can create a personalised assistant trained on your internal knowledge, providing reliable support to your team anytime, anywhere. This tool adapts to different team dynamics, using their specific language to address unique priorities and challenges.

MotoManual 1.4: A Custom GPT Case Study

MotoManual GPT is an innovative breakthrough designed to revolutionise the way motorcycle mechanics access service and repair information. Say goodbye to the tedious task of sifting through outdated manuals and cluttered forums! With MotoManual GPT, you unlock instant access to precise, model-specific specs, procedures, and expert maintenance advice—all at your fingertips.

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OpenAI for Business & Retail

The flagship offering is ChatGPT, designed to provide users with an intuitive web interface and a robust API for seamless integration into various applications. In addition to ChatGPT, the suite includes Codex, tailored specifically for developers seeking efficient code generation, and DALL·E, which empowers users to create stunning images from textual descriptions. Another remarkable tool, Whisper, excels in converting speech to text, facilitating communication across different platforms.

Businesses can easily tap into these innovative tools through straightforward APIs, allowing for smooth integration into both internal systems and customer-facing applications. The enterprise-level package known as ChatGPT Enterprise is available for organisations requiring enhanced features. This premium offering includes valuable admin controls, stringent data privacy measures, and elevated usage limits, ensuring a secure and efficient experience for larger teams and more demanding projects.

Boost your Business Productivity

  • Productive Meetings

    Productive Meetings

    AI helps automate repetitive tasks like data entry, reporting, and scheduling, freeing your team for strategic, high-value work.

  • Faster Innovation

    Faster Innovation

    AI accelerates research, content creation, and product development, helping your business stay ahead in a competitive market.

  • Improved Customer Experience

    Improved Customer Experience

    It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.

  • Smarter Decision Making

    Smarter Decision Making

    AI rapidly analyses large data sets, delivering actionable insights faster, enabling smarter, data-driven decisions.

  • Increased Cost Efficiency

    Increased Cost Efficiency

    It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.

Setup AI Securely Today
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Risk vs Reward: The Safe Way to Use AI in Your Business

AI can transform your work—but only if it’s done right.

The rapid pace of AI adoption has left many business leaders uncertain about the guardrails. Can you trust it with sensitive information? What happens if it goes off-script? How do you ensure it reflects your brand, not just a generic prompt?

That’s where I come in. With decades of hands-on experience across ecommerce, retail, digital operations, and enterprise platforms, I help businesses use AI with confidence. My approach isn’t experimental—it’s operational. I build real-world systems that are secure, efficient, and tailored to your business operations.

The Real Risks Most Businesses Don’t See

Data Leakage: Using free or unmanaged AI tools can expose sensitive customer data or internal IP. I help you avoid this by setting up secure, private environments, especially when using OpenAI for Workspaces.

Brand Damage: AI responses that feel off-brand or inconsistent can erode trust. I train GPTs using your tone of voice, documents, and workflows so they speak like your team, not a robot.

Compliance Gaps: Whether in a regulated industry or for peace of mind, I can help you establish innovative usage policies and audit trails to ensure accountability and control.

Misinformation: Hallucinations aren’t just a tech problem but a business liability. I implement systems to ground AI responses in your data and business logic.

Helping Your Business Grow

Hi, I'm Nigel Price. I've spent over twenty years helping businesses of all sizes grow their online presence—from family-owned brands to national retailers. I use my knowledge at Digital Discovery Group to help others scale smarter, improve customer experience, and boost performance across digital channels.

Whether you're trying to fix what's broken, grow what's working, or start something new, I'll help you get there with clear advice, practical tools, and the proper support.

Year 1 Year 2 Year 3 Year 4
Without AI adoption With AI + Digital Discovery Group

Contact us.

[email protected]

Industry Recommendations

  • "Always a few steps ahead"

    “If you want to see your business keep up with all the latest digital transformation opportunities - Nigel is always a few steps ahead of the competition . Impressively decisive and makes sure that the impact to the business is at the upmost on his radar.”

    Ata Gokyildirim - Revenue Leader | Advisor | Venture Investor

  • "one of Australia's leading eCommerce practitioners..."

    “Nigel is one of Australia's leading eCommerce practitioners. I've had the pleasure of working with Nigel since 2009 across multiple projects. He adds tremendous strategic and tactical value across all projects, and most importantly he delivers outstanding results. A true gentleman of the industry and an absolute delight to work with.”

    Ryuji Uematsu - Founder & Managing Director at Rysen

  • "Exceptional knowledge in technology"

    Nigel possesses exceptional knowledge in technology and stays abreast of the latest trends in eCommerce. Throughout his career , he has consistently demonstrated a talent for integrating pioneering technical elements at an early stage, resulting in the successful implementation of eCommerce strategies. If your business aims to boost its online sales, Nigel is well equipped to assist you in devising a strategy that ensures a favourable outcome.

    Phil Moujaes - (Former GM Bing Lee Electrics) Founder - PM Retail Intelligence

  • "very much a thought leader in his industry"

    Nigel has a great intellect and a positive and approachable personality. Nigel very much understands the merits of sharing knowledge, in that knowledge shared is knowledge squared; as such, Nigel is a keen collaborator and well-informed across many areas, not least of all ecommerce. Nigel is very much a thought leader in his industry. Nigel’s forward-thinking approach ensures he keeps a close watch on emerging trends which he then uses to build strategic foundations upon. In summary, Nigel is fantastic to work with and would be an invaluable asset to any business.

    Tristan Hughes - Senior Relationship Manager - Enterprise at Afterpay

  • "unrivalled knowledge in eCommerce and unified commerce"

    “Having worked closely Nigel over a number of years, I've always found him to be the utmost professional with unrivalled knowledge in eCommerce and unified commerce. His positive, partnership style approach makes him a pleasure to deal with. Nigel's passion to successfully deliver game changing projects on time, coupled with his ability to drive a hard bargain, makes him an asset to any organisation. Looking forward to continuing work together.”

    Tim McDonnell - Head of Sales AU/NZ - Adyen

  • "a prized asset for any Australian e-commerce team"

    Nigel is a seasoned e-commerce professional with a tenacious focus on execution. Having worked with Nigel on a range of projects since late 2008 I have been continually impressed with his blend of technical, e-com and internet marketing skills. His ability to deploy these skills and focus on getting things done when it gets to the pointy end of projects, make him a prized asset for any Australian e-commerce team.

    Daniel Benton - Neo Media World

  • "a strong leader and a great asset to any business"

    “Nigel’s approach to his work is filled with pure dedication and high level of detail. His eCommerce recommendations will allow any business to achieve their financial goals and set them apart from competitors. Nigel is a strong leader and a great asset to any business.”

    Yeshim Sumaktas - Brand Manager, Woolworths Food Company

  • "A great advocate for the partners he works with..."

    “Nigel provides the highest level of communication and transparency, especially around key constraints like resource, direction and timelines. A great advocate for the partners he works with too. Looking forward to working together as many times as we can.”

    Lincoln Dundas - General Manager, Global Strategic Partnerships at optty

  • "a no-nonsense approach to "get things done".

    “Nigel is an intelligent and positive personality who offers a no-nonsense approach to "get things done". What you see is what you get - for me, that's a dream. He has a thorough knowledge of e-commerce and internet marketing, and his technical background is a real strength (alas, it's a massive rarity among many Australian ecommerce teams). As a result Nigel adds real value to most business discussions. Recommended!”

    Tim Macdonald - Head of Marketing for fast-growing Australian Construction Tech start-up