Digital Discovery Group · Sydney

We make
the impossible

AI-led business transformation, websites, and e-commerce — built for an internet where customers don’t browse, they ask. We take businesses that feel stuck in the old web and make them unmissable in the new one.

Vol. I — 2026Field guide · Living work
The reality · 01

The web you built is not the one customers use.

01
Traditional websites are no longer the primary interface. Customers ask; they don’t browse.
02
SEO alone is no longer a complete strategy. Discovery is being intermediated by systems you don’t control.
03
AI is shaping what customers see and trust before they ever reach your business.
04
Most businesses are still optimising for behaviour that has already changed.
02

What we do.

Three practices · one team · built for an AI-shaped market
01

AI-led transformation.

Prepare your business for AI-driven discovery. Structure your content and data for machine interpretation. Embed AI into customer experience and operations — not as a bolt-on, but as the nervous system.

Explore AI practice
02

Websites that work.

Modern, mobile-first sites on Shopify, Wix, WordPress, or Squarespace — selected for your business, not ours. Fast, secure, and built for humans and AI systems alike. Strategy, content, launch, the lot.

Scope a build
03

E-commerce & retail.

Twenty years in retail and e-commerce, put to work. Platform choice, data, tracking and integrations aligned to how people actually buy now. For brands ready to grow — or fix what’s broken.

Talk retail
Our own product · 03

Meet
Jamtable.

A customer-centric AI platform for growth, automation, and better decisions. Built by us because the tools we needed didn’t exist.

Rather than bolting together half a dozen disconnected tools, Jamtable gives you a single cohesive platform for applying AI meaningfully to the parts of your business that actually matter.

Get a walkthrough Read the approach

What it does.

  • Understand customer behaviour more deeply
  • Automate the interactions that add up
  • Create personalised, responsive experiences
  • Scale through intelligence, not effort
  • One platform. No brittle tool stack.
04

What they say.

Twenty years of retail, e-commerce, and digital transformation
Nigel provides the highest level of communication and transparency, especially around key constraints like resource, direction and timelines. A great advocate for the partners he works with too. Looking forward to working together as many times as we can.
Lincoln Dundas
General Manager, Global Strategic Partnerships · Optty
Nigel’s approach to his work is filled with pure dedication and high level of detail. His eCommerce recommendations will allow any business to achieve their financial goals and set them apart from competitors. Nigel is a strong leader and a great asset to any business.
Yeshim Sumaktas
Brand Manager · Woolworths Food Company
Having worked closely with Nigel over a number of years, I’ve always found him to be the utmost professional with unrivalled knowledge in eCommerce and unified commerce. His positive, partnership style approach makes him a pleasure to deal with.
Tim McDonnell
Head of Sales AU/NZ · Adyen
If you want to see your business keep up with all the latest digital transformation opportunities — Nigel is always a few steps ahead of the competition. Impressively decisive and makes sure that the impact to the business is at the utmost on his radar.
Ata Gokyildirim
Revenue Leader · Advisor · Venture Investor
Nigel is very much a thought leader in his industry. His forward-thinking approach ensures he keeps a close watch on emerging trends which he then uses to build strategic foundations. An invaluable asset to any business.
Tristan Hughes
Senior Relationship Manager · Enterprise · Afterpay
Nigel is one of Australia’s leading eCommerce practitioners. He adds tremendous strategic and tactical value across all projects, and most importantly he delivers outstanding results. A true gentleman of the industry and an absolute delight to work with.
Ryuji Uematsu
Founder & Managing Director · Rysen
Nigel is a seasoned e-commerce professional with a tenacious focus on execution. His blend of technical, e-com and internet marketing skills — and his ability to deploy them when it gets to the pointy end — make him a prized asset for any Australian e-commerce team.
Daniel Benton
Neo Media World
Trusted & WorkedFor the Following.
Bing Lee Decathlon Jaycar Hawkesbury
Ready when you are

Own your work.

No sales sequences. No quick fixes. Just an honest conversation about where you are and what it would take to become unmissable.