Digital Discovery Blog

In this blog, we'll explore how the integration of technology is transforming traditional business models, fostering creativity, and driving once-unimaginable efficiencies, thanks to AI. We’ll delve into inspiring case studies, emerging trends, and practical insights that illustrate how visionary entrepreneurs and leaders are leveraging technology not only to adapt but also to thrive in the face of disruption. Join me as we uncover the intersection of business and technology, a space where innovative ideas can flourish and shape the future.

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Nigel Price 13/6/25 Nigel Price 13/6/25

Death by a “Thousand Stores”: Why Reinventing the Future Matters More Than Revisiting the Past

In a world where retail giants are eating market share and operational costs are climbing, looking backward is no longer a viable strategy. This article challenges the nostalgia trap and explores how Agentic AI, automation, and orchestration aren’t just buzzwords—they’re the foundation for a smarter, leaner, and future-ready business model. If you’re still trying to run tomorrow’s business on yesterday’s playbook, it’s time to rethink everything. Reinvention isn’t risky. In 2025, it’s the only responsible move.

Nigel Price 30/5/25 Nigel Price 30/5/25

Leadership: Trust in the Age of Agentic AI

As AI takes over more of our systems and decisions, human leadership becomes even more critical. This article looks at how trust, integrity, and organisational structure are key in a world influenced by AI. It shares real experiences about what occurs when storytelling replaces facts, leaders avoid responsibility, and the structure does not address bad decisions.

Nigel Price 12/5/25 Nigel Price 12/5/25

Will AI Choose Your Brand?

Retail is no longer about who shouts the loudest—it’s about who speaks the clearest to AI. As intelligent systems begin to control how products are discovered, recommended, and delivered, the brands that succeed will be those built for machine understanding, not just human persuasion. In an AI-rich future, it won’t matter how iconic your brand is—if your data is slow, messy, or incomplete, you may not even be seen. The game has changed. The question now is: when AI chooses, will it choose you?

Nigel Price 20/9/24 Nigel Price 20/9/24

APL Performance Bikes: A Digital Transformation Success Story

When Adam and Julie from APL Performance Bikes needed a trusted partner to transform their digital presence, they turned to me for a complete overhaul. From redesigning their website to deploying a scalable, high-performance platform, we integrated e-commerce, improved SEO, and produced engaging content. The result? APL now leads not just in motorcycle performance but in the digital space, with new sales channels and a stress-free system that lets Adam and Julie focus on their passion. Want to know how we did it? Read the full story for all the details!

Nigel Price 21/12/23 Nigel Price 21/12/23

Deepening the Digital Retail Experience: TEMU and the Evolving Landscape of E-Commerce (Part 1) - Gamification

Explore TEMU's innovative approach in the e-commerce world, where a unique, game-based shopping journey sets it apart. Dive into how TEMU redefines user engagement with interactive graphics, dynamic pricing, and a story-driven experience, transforming online shopping from mundane to exciting. Uncover the future of e-commerce with TEMU's gamification strategy.

Nigel Price 8/11/23 Nigel Price 8/11/23

How HubSpot CRM Revolutionised My Client Relationships: Record Traffic and Engagement

Discovering the perfect blend of technology and personal customer service, my journey with Improve Your Space, led by the dedicated Elizabeth, has been a testament to the transformative power of tailored CRM solutions. By integrating HubSpot CRM into the very fabric of Elizabeth's business, we have unlocked a new era of customer engagement without sacrificing the personal touch that is her trademark. Dive into the story of how a meticulously customised HubSpot CRM became the game-changer for a business built on personal connections.

Nigel Price 8/11/23 Nigel Price 8/11/23

Transforming Chaos into Calm: A Digital Discovery Group Success Story

Transforming digital chaos into a serene, organised haven is no small feat. That's precisely what we accomplished for Elizabeth Price at Improve Your Space with the Digital Discovery Group's touch. From the seamless integration of HubSpot CRM to the creation of cohesive branding guidelines, we crafted a digital environment that's a true reflection of her brand's mission. Dive into our latest success story and discover how we harmonised her online presence, right down to the perfect shade of tranquility in her brand palette.

Nigel Price 28/8/23 Nigel Price 28/8/23

Join the Conversation on Digital Discovery Podcast

Are you eager to share your insights, experiences, and expertise with our passionate listenership? The first step to joining us as a guest on the Digital Discovery Podcast is right here! By completing the guest application form, you're paving the way to an engaging and dynamic conversation that resonates across the digital realm

Industry Recommendations

"Always a few steps ahead"

“If you want to see your business keep up with all the latest digital transformation opportunities - Nigel is always a few steps ahead of the competition . Impressively decisive and makes sure that the impact to the business is at the upmost on his radar.”
Ata Gokyildirim - Revenue Leader | Advisor | Venture Investor
"one of Australia's leading eCommerce practitioners..."

“Nigel is one of Australia's leading eCommerce practitioners. I've had the pleasure of working with Nigel since 2009 across multiple projects. He adds tremendous strategic and tactical value across all projects, and most importantly he delivers outstanding results. A true gentleman of the industry and an absolute delight to work with.”
Ryuji Uematsu - Founder & Managing Director at Rysen
"Exceptional knowledge in technology"

Nigel possesses exceptional knowledge in technology and stays abreast of the latest trends in eCommerce. Throughout his career , he has consistently demonstrated a talent for integrating pioneering technical elements at an early stage, resulting in the successful implementation of eCommerce strategies. If your business aims to boost its online sales, Nigel is well equipped to assist you in devising a strategy that ensures a favourable outcome.
Phil Moujaes - (Former GM Bing Lee Electrics) Founder - PM Retail Intelligence
"very much a thought leader in his industry"

Nigel has a great intellect and a positive and approachable personality. Nigel very much understands the merits of sharing knowledge, in that knowledge shared is knowledge squared; as such, Nigel is a keen collaborator and well-informed across many areas, not least of all ecommerce. Nigel is very much a thought leader in his industry. Nigel’s forward-thinking approach ensures he keeps a close watch on emerging trends which he then uses to build strategic foundations upon. In summary, Nigel is fantastic to work with and would be an invaluable asset to any business.
Tristan Hughes - Senior Relationship Manager - Enterprise at Afterpay
"unrivalled knowledge in eCommerce and unified commerce"

“Having worked closely Nigel over a number of years, I've always found him to be the utmost professional with unrivalled knowledge in eCommerce and unified commerce. His positive, partnership style approach makes him a pleasure to deal with. Nigel's passion to successfully deliver game changing projects on time, coupled with his ability to drive a hard bargain, makes him an asset to any organisation. Looking forward to continuing work together.”
Tim McDonnell - Head of Sales AU/NZ - Adyen
"a prized asset for any Australian e-commerce team"

Nigel is a seasoned e-commerce professional with a tenacious focus on execution. Having worked with Nigel on a range of projects since late 2008 I have been continually impressed with his blend of technical, e-com and internet marketing skills. His ability to deploy these skills and focus on getting things done when it gets to the pointy end of projects, make him a prized asset for any Australian e-commerce team.
Daniel Benton - Neo Media World
"a strong leader and a great asset to any business"

“Nigel’s approach to his work is filled with pure dedication and high level of detail. His eCommerce recommendations will allow any business to achieve their financial goals and set them apart from competitors. Nigel is a strong leader and a great asset to any business.”
Yeshim Sumaktas - Brand Manager, Woolworths Food Company
"A great advocate for the partners he works with..."

“Nigel provides the highest level of communication and transparency, especially around key constraints like resource, direction and timelines. A great advocate for the partners he works with too. Looking forward to working together as many times as we can.”
Lincoln Dundas - General Manager, Global Strategic Partnerships at optty
"a no-nonsense approach to "get things done".

“Nigel is an intelligent and positive personality who offers a no-nonsense approach to "get things done". What you see is what you get - for me, that's a dream. He has a thorough knowledge of e-commerce and internet marketing, and his technical background is a real strength (alas, it's a massive rarity among many Australian ecommerce teams). As a result Nigel adds real value to most business discussions. Recommended!”
Tim Macdonald - Head of Marketing for fast-growing Australian Construction Tech start-up