Website Services
We build high-converting websites!
Website & Digital Services
Our approach focuses on gaining a comprehensive understanding of your specific needs and objectives. We ensure that technology, design, and content are aligned to meet these effectively. Whether you're addressing current challenges or starting a new project, our services are tailored to deliver modern, measurable results. Importantly, we handle everything in-house, eliminating the need for overseas agencies.
Portfolio
-
![Bing Lee]()
From $4m to $150M
During my ten years at Bing Lee, I designed and developed an award-winning website through strong partnerships. My strategic vision prepared Bing Lee well in advance for the pandemic and revolutionised their technology stack, including a fully integrated POS and Website, all on time and budget.
-
![Dr Mark Irving]()
New Site Deployment
In three weeks, we developed a new online strategy for Dr. Mark Irving. From ideation to implementation, we handled most of the process. Complete with Secure Booking Forms, the Clinic Finder Service, and social integration.
-
![MotoManual V1.4]()
Custom GPT
APL Performance Bikes services hundreds of Indian Motorcycles each year. Their workshop is the finest in the country, but searching for technical specifications, navigating cumbersome PDFs, and verifying service procedures can be time-consuming.
-
![Jaycar Site Rescue]()
Site Rescue
After a disastrous website launch, I was brought in to steer Jaycar back on track and help it reach $100 million in online sales.
-
![Price Family Pet Sitting]()
Single Page Website
In just under a week, we got Price Family Pet Sitting up and running with a fully integrated, Beautiful Single-Page website featuring social integration and a Secure Booking Form.
-
![APL Performance Bikes]()
New Site & Digital Strategy
As the No 1 Harley Davidson Performance destination in the country. APL performance launched a completely new online strategy with a new site, social integration, booking forms and much more!
-
![Improve your space]()
New Site & Social
Launched a new website that features a comprehensive portfolio showcasing our work. We have also implemented Google optimisation strategies to improve visibility and performance. Additionally, the site includes social media integration to encourage seamless interaction and engagement.
Cost Guide*
Website Design, Development, Hosting and More!
After our initial discussions, I will put together an estimate that makes sense.
Every business situation is different and requires a tailored approach.
We will do everything we can to accommodate budget and timing requirements.
Google Ads Strategy & Campaigns—$165 + GST/hour (as needed).
We recommend launching ad campaigns only after optimising your SEO and site performance.
We focus on creating efficient, high-converting campaigns and charge solely for the time invested.
The platform costs range from $40 to $80 per month, depending on the chosen platform.
Squarespace hosting includes SSL, mobile optimisation, and security features. You can pay Squarespace directly or bundle it into a monthly invoice from us.
Payment consists of a 50% deposit at booking, with the remaining balance due upon your website going live or by the agreed-upon invoice date.
Important Notes on Scope
Any advanced custom development, scripting, or integration with existing business systems will be quoted separately.
Please note that platform subscription fees (for services like Squarespace, Wix, or WordPress) are not included in the base package.
You can pay these fees directly or bundle them into our $200/month retainer.
*See our Terms and Conditions for details.
The Challenge
APL Performance Bikes had built a cult following offline but were stuck in neutral online.
Their website was outdated, difficult to navigate, and failing to capture the attention of serious riders (or their wallets). SEO was non-existent, content was stale, and the checkout experience was clunky.
We rebuilt APL’s entire digital presence from the ground up. That meant a custom website optimised for mobile speed, conversion, and clarity. We rewrote every piece of content to speak to real riders, not robots, while still boosting Google rankings.
We integrated a modern ecommerce stack, improved inventory logic, and dialled in a performance-led SEO strategy focused on the categories and search terms that drive business. Add in YouTube content, smart FOMO messaging on low-stock items, and a streamlined checkout, and suddenly, APL wasn’t just back in the race. They were leading it.
Case Study: APL Performance Bikes
Results
+300% traffic growth within 3 months post-launch
+400% increase in online inquiries quarter-over-quarter
10 core business keywords on the first page of Google
1st Position “Harley Performance Shop”
FAQs
How long does a website build take?
Most projects take 2–3 weeks from start to finish. That includes strategy, design, SEO, and feedback rounds. The most significant variable is how fast you can review and approve content—we move as fast as you do.
What platform do you build on?
Squarespace. It’s reliable, mobile-friendly, secure, and easy to update. No bloated plugins or endless patching required.
What happens if I need extra changes?
Pre-launch includes one full feedback round. If you need more edits or functionality after that, we’ll quote it up front—no surprises.
What’s the first step?
Book a discovery session. We’ll audit your current setup, map the opportunity, and give you a clear plan—no jargon, just straight answers.
Do I need to supply the content?
No. We create all the content for you, based on in-depth interviews, thorough research, and your existing materials. It's written in plain English and optimised. You’ll have a chance to review and approve before launch.
When should I run Google Ads?
The timeline for ranking varies based on your site’s current position, industry competitiveness, and content optimisation. If you want quicker results, more intensive strategies may be needed. We can assess your situation and develop a customised approach to help you achieve your goals and meet your timeline.
Do you work in any industry?
Yes. We do our best work with small to medium businesses, medical and trade professionals, performance brands, and ecommerce operators. If we’re not the right fit, we’ll say so upfront.
Industry Recommendations