Websites and applications built around how the business runs
Off the shelf gets you most of the way and then stops. We build the part that doesn’t fit, and we build it so that someone other than us can keep it running afterwards.
The missing ten percent
The off-the-shelf tool does ninety percent of what you need, and the missing ten percent is the part that actually makes you money. So you buy a second tool, then a third, and somebody spends every Friday copying data between them.
What we build
Customer portals. Booking and quoting systems. Internal operations tools. Inventory and fulfilment logic. Reporting your board will actually read. Integrations between systems that were never designed to talk to each other.
Who it suits
If your advantage is the way you do something, generic software grinds it towards the average. Custom software protects the part that makes you different.
How it starts
Tell us the problem in plain language. We will say whether it needs building, whether something off the shelf would do, or whether the answer is to stop doing that process at all. Sometimes it is the third one.
Digital capabilities
Web design and build
Sites running on Cloudflare’s edge, quick on a phone, with the content editable by your own team.
Custom business applications
The workflow that currently lives in a spreadsheet, rebuilt so more than one person can use it at once.
Systems integration
Xero, payment providers, suppliers and internal systems connected so data is entered once.
Replatforming
Moving off a platform you have outgrown without losing your content, your links or your rankings.
Speed and Core Web Vitals
Page weight, images and scripts kept in check, because a slow site costs you in sales as well as rankings.
Documentation and handover
Written documentation for everything we build, so you are not dependent on us to keep it running.
Three ways to work with us
You can start at any of these. Most people start with the first.
Discovery Taught
Free courses at the Learning Centre covering the basics of web, search and measurement.
Discovery Together
A paid working session. We map what you have, what it costs and what it should do, and write it down.
Discovery Built
We design and build it, then hand over the code and the documentation.
Work you can check
Dr Mark Irving, a specialist surgical practice, reached position two on its main search term within six months.
This site and the admin behind it run on the same stack we sell: Cloudflare Workers, Pages and D1, with Xero connected for invoicing.
Tell us what is not working
We tell you the price and the scope before you commit to anything.