Local SEO that helps nearby customers find and choose you
We help businesses across north-west Sydney improve how they appear in Google, Maps and AI answers. The work covers your website, Google Business Profile, local content and the path from a search to an enquiry.
Can AI search read and recommend your site?
Enter a website to check the public homepage, crawler rules and sitemap. The result shows the technical gaps that can make a business harder to discover in Google’s AI features, ChatGPT search and other answer engines.
This usually takes less than half a minute. Keep this page open.
What the assessment checks
- Technical accessHTTPS, indexability, canonical URLs and snippet controls.
- Crawler discoveryrobots.txt access for Googlebot, OAI-SearchBot and PerplexityBot, plus the XML sitemap.
- Content clarityThe title, description, main heading, readable text, language and internal links.
- Machine contextStructured data, business or content types, page summaries and semantic HTML.
A strong score means the technical foundations are in place. Relevance, original evidence, authority and what other sources say about the business still affect whether an answer engine selects it.
Keep the assessment
The Free Report downloads now. The Advanced Report includes every recommendation and is emailed through a private, non-guessable link.
Assessment result
Checked
Your highest-priority opportunities
0 genuine recommendations were identified. The three highest priorities are shown here.
Passed checks
Need help?
Contact our AI expert to talk through your results and the safest place to start.
Training crawler choices
GPTBot and Google-Extended relate to model training or grounding outside normal search. Blocking either one is a policy choice and does not reduce this readiness score.
This automated check covers one public homepage and its discovery files. It does not test live AI answers, off-site reputation, every page, or the quality of the claims being made.
The answer can arrive before the visit
Zero-click search is the shift from using a results page as a list of doors to using it as the answer itself. A customer may compare, shortlist or decide without opening another page.
AI search visibility
How easily an AI-powered search or answer engine can discover, understand and accurately attribute the public information on your website.
AEO and GEO
Answer Engine Optimisation and Generative Engine Optimisation improve the clarity, evidence and machine context that answer systems use. They overlap with good SEO rather than replacing it.
Zero-click search
When the answer appears before a person visits a website. Measure branded searches, mentions, enquiries and assisted conversions as well as sessions.
Fewer visits do not mean no influence
AI summaries and answer panels can satisfy the question on the results page. Organic visits can fall even while the business is being read, compared and mentioned there.
Being included becomes part of visibility
The work is no longer only about earning a blue link. It also includes giving answer engines a clear, current source they can understand, quote and attribute.
Measure the decision, not just the session
Search reporting needs to look beyond page visits to branded searches, AI referrals, enquiries, assisted conversions and the questions where the business appears or goes missing.
In a 2025 browsing study, Pew Research Center found that people clicked standard results less often when a Google AI summary appeared, and rarely clicked the summary’s own source links. Read the study
Discovery moved
For twenty years the path was a straight line. Someone searched, scanned ten links, opened tabs, compared, and hesitated. That hesitation was where brands competed. People now ask, and the answer arrives already decided.
Five doors, not one
Conversations, recommendations, marketplaces, search and AI assistants. A customer walks through whichever is nearest, so working on one and leaving the other four is a gap rather than a strategy.
Clean data beats loud marketing
An assistant recommending a product reads your catalogue, your stock, your pricing and your policies. Where those disagree with each other, more spend does not make you easier to recommend. It is an operations problem wearing a marketing costume.
Being hard to read costs margin
When the comparison happens inside a model you do not control, that model is working for the buyer rather than for you. The clearer and more machine-legible the business is, the better it reads.
Fix the source, not the symptom
We go into the catalogue, the product data, the stock rules and the policies, and make them true, consistent and readable. The marketing then has something honest underneath it.
Search capabilities
SEO
Technical fixes, clear service pages and useful content aimed at the searches that can become enquiries or sales.
AI search visibility
What AI assistants say about your business when someone asks them, and what to change where it’s wrong or missing.
On-site search
Search inside your own site or store that handles a plain-English question instead of only matching exact words.
Local search
Accurate business details, service information, reviews and location signals that help nearby customers understand where you work and what you do.
Structured data
Product, business and article markup, so machines read your pages the way you intended.
Reporting
What moved, what it was worth, and what to do next month, without needing a specialist to interpret it.
Three ways to work with us
You can start at any of these. Most people start with the first.
Discovery Taught
Free courses at the Learning Centre on how search works now, including what changed once AI assistants started answering directly.
Discovery Together
A paid session. We audit what you have, find what’s holding it back, and write the plan.
Discovery Built
We do the work, then report on it monthly for as long as you want us to.
Work you can check
Dr Mark Irving, a specialist surgical practice, reached position two on its main search term within six months.
Tell us what is not working
Start with the problem. We can discuss the likely scope, timing and cost before any decision.
