Getting found, by search engines and by AI assistants
Search is no longer one box on one site. We work on what Google shows, what AI assistants say about you, and what your own site returns when a customer searches it.
Discovery moved
For twenty years the path was a straight line. Someone searched, scanned ten links, opened tabs, compared, and hesitated. That hesitation was where brands competed. People now ask, and the answer arrives already decided.
Five doors, not one
Conversations, recommendations, marketplaces, search and AI assistants. A customer walks through whichever is nearest, so working on one and leaving the other four is a gap rather than a strategy.
Clean data beats loud marketing
An assistant recommending a product reads your catalogue, your stock, your pricing and your policies. Where those disagree with each other, more spend does not make you easier to recommend. It is an operations problem wearing a marketing costume.
Being hard to read costs margin
When the comparison happens inside a model you do not control, that model is working for the buyer rather than for you. The clearer and more machine-legible the business is, the better it reads.
Fix the source, not the symptom
We go into the catalogue, the product data, the stock rules and the policies, and make them true, consistent and readable. The marketing then has something honest underneath it.
Search capabilities
SEO
Technical fixes, site structure and content aimed at the terms that bring buyers rather than browsers.
AI search visibility
What AI assistants say about your business when someone asks them, and what to change where it’s wrong or missing.
On-site search
Search inside your own site or store that handles a plain-English question instead of only matching exact words.
Local search
Turning up when someone nearby searches for what you do, across maps, directories and the terms that carry a suburb.
Structured data
Product, business and article markup, so machines read your pages the way you intended.
Reporting
What moved, what it was worth, and what to do next month, without needing a specialist to interpret it.
Three ways to work with us
You can start at any of these. Most people start with the first.
Discovery Taught
Free courses at the Learning Centre on how search works now, including what changed once AI assistants started answering directly.
Discovery Together
A paid session. We audit what you have, find what’s holding it back, and write the plan.
Discovery Built
We do the work, then report on it monthly for as long as you want us to.
Work you can check
Dr Mark Irving, a specialist surgical practice, reached position two on its main search term within six months.
Tell us what is not working
We tell you the price and the scope before you commit to anything.