Digital Discovery Group / Home About

One practice, one accountable person.

Digital Discovery Group is a Sydney practice building retail, e-commerce and AI systems that have to hold up in production — because a client is trading on them today.

01

You work with Nigel.

Founder
Sydney · Est. 2023

Twenty years inside retail and e-commerce: catalogue chaos, fulfilment, data, integrations and the revenue number at the end of it. Former Head of E-commerce and Digital at Jaycar. Co-founder of Click Frenzy. Now building AI commerce that has to hold up in production.

Not a pod, not a junior, not a handover after the pitch. The person in the first meeting is the person writing the code.

That only works at a small number of clients at a time, which is exactly why the work is good. If we are full, we will tell you.

20+ yrs
Retail and e-commerce
$250M+
Digital revenue uplift
Sydney
Australia
02

Three facts you can check.

A career · a platform
a dealership trading on it
01 · The career

Twenty years, operator side.

Head of E-commerce and Digital at Jaycar. E-commerce architect at Bing Lee. Co-founder of Click Frenzy. Over $250 million in digital revenue uplift, with the P&L attached. When we say a decision will cost you margin, it is because we have paid for it.

02 · The platform

Jamtable is ours.

Not a reseller badge. We wrote it: catalogue, customers, fulfilment, payments, AI. When your business needs the software to behave differently, we change the software. Most partners can only change the brief.

03 · The client

It trades every day.

Hawkesbury Motorcycles runs its dealership on Jamtable. Stock, sales, finance, service, customers. Not a pilot, not a case study. A business that loses money if we get it wrong.

04

Where the twenty years were spent.

Operator side, not agency side
JaycarBing LeeDecathlonHawkesbury Motorcycles