This case study covers the digital transformation we delivered for Improve Your Space. Elizabeth needed a simple and reliable setup that matched her mission: helping busy families create calm, organised homes.
The Challenge
Elizabeth wanted one integrated digital system instead of disconnected tools and manual workarounds.
Our Strategy
We built a practical stack focused on clarity, speed, and control.
Website Build and Design
We delivered a clean, structured website that reflects the Improve Your Space brand and makes services easy to understand.
HubSpot CRM Integration
We implemented HubSpot CRM to centralise enquiries, follow-ups, and client history.
Google Email and Domain Setup
We set up a professional email system on her domain, with calendar sync and CRM integration.
Branding Guidelines
We defined fonts, colours, and usage rules so the brand stays consistent across every channel.
Meta for Business Setup
We configured business profiles for Facebook and Instagram to support content and ad delivery.
GTM Integration
Google Tag Manager was implemented to manage tracking without repeated code edits.
ERP Alignment
We aligned back-office workflows so scheduling, delivery, and administration worked together.
Sales and Marketing Tools
We added campaign tools and online chat, connected back to CRM for end-to-end visibility.
Data Insights
With Google Analytics and GTM, Elizabeth can now track behaviour and improve performance using real data.
Ad Campaign Delivery
We launched and managed campaigns across Google and Bing to capture demand.
The Result
The final system is simpler, more reliable, and easier to scale. Elizabeth can focus on clients while the digital operations run cleanly in the background.
Your Turn to Shine Digitally
Get in touch if you want a similar transformation for your business.