Two people sitting at a table working on laptops, with one person gesturing while the other listens. The image is in black and white, showing a professional or collaborative setting.

Website & Digital Services

At Digital Discovery Group, we don’t just build websites; we create online strategies that enable businesses to operate more efficiently, enhance their branding, and improve conversion rates. We take the time to understand your needs and objectives, aligning technology, design, and content to meet them. Whether you need to resolve existing issues or start fresh, our services are designed to deliver modern, measurable results—all accomplished right here, without the reliance on overseas agencies.

Nigel Price

Nigel Price - Founder

“I’ve built, fixed, and transformed websites that actually work, not just look good. If you want more traffic, more leads, and no excuses, I’m the one you call when you’re ready to stop guessing and start growing.”

Portfolio/Brands I have worked for:

We craft modern, mobile-friendly websites on reliable platforms such as Shopify, Wix, WordPress, and Squarespace. Our approach is hassle-free, as we handle everything from platforms and design to content, email, strategy, and marketing—essentially a one-stop shop for all your needs. Our websites are fast, secure, and optimised to build your business online, going beyond just a visually appealing design. Whether you’re an established professional or an emerging brand, we build sites that truly reflect your reputation and operate seamlessly, sparing you from the stress of constant technical issues.

Person holds a smartphone displaying a product listing for a store on a digital map, with a Black Friday sale sign in the background.

SEO & Local Search Optimisation

Included

Being online is pointless if people cannot find you. We incorporate SEO into the foundation of your website, emphasising authentic, high-intent search terms and targeting local customers actively searching for your service.

Includes:

  • Keyword research and competitive gap analysis

  • SEO-optimised content writing and rewrites

  • On-page technical SEO: metadata, structured headers, schema markup

  • Google Business Profile guidance and optimisation

We also offer!

Google Tools Setup

We configure Google tools to provide insight into your website's performance and highlight areas for improvement. By properly setting up Google Analytics 4, Google Tag Manager, and Google Search Console, you'll gain essential data for long-term SEO, data-driven marketing, and informed growth decisions—no guesswork, just clear insights.

Included

Social Media Setup

We set up your Facebook and Instagram profiles to align with your brand and connect with your audience. This includes custom imagery, compelling bio copy, and enhancing discoverability. We also schedule three impactful launch updates to ensure a professional start, building local awareness and customer trust from day one.

Included

Ongoing Support & Content

Once your site is live, staying visible is key. Our monthly content support package* keeps your website and social media active and engaging. It includes a new blog post each month to improve SEO and a social media post to maintain brand momentum. Let us handle the updates while you focus on what you do best.

Google Ads Strategy & Campaigns

Our targeted Google Ads campaigns focus on real search intent and optimise your ad spend. We set up and optimise campaigns based on what works on your site and in the market, charging hourly with no lock-in for full transparency. This approach ensures your paid traffic is profitable and aligned with your long-term digital goals.

Digital Website Production Cost Guide*

Step 1

Discovery & Strategy Session

$1,320*

Digital Discovery + Strategy Session

The Discovery & Strategy Session by NigelPrice is a 3–4 hour in-person consultation designed to help small—to mid-sized businesses get clear, actionable direction on their digital strategy. Held in Sydney, Melbourne, Brisbane, or Canberra (travel included), it audits your website, marketing, content, SEO, and customer experience.


You'll walk away with a prioritised roadmap designed for your goals, budget, and team—perfect for founders planning a relaunch or businesses seeking clarity before making further investments in digital.


Whats Included

→ In-person strategy workshop lasting 3–4 hours

→ Audit website, SEO, and content

→ SWAT on customer experience

→ Analysis of competitors and performance

→ A clear, actionable priority roadmap

→ Tailored advice suited for your team and budget

→ Recommendations for platforms

→ Recommendations on AI tools & marketing

→ Perfect for relaunches or achieving digital clarity

→ Board-level reports available

A website is just one small part of the Digital and AI Future. Click "Book Now" below to quickly reserve your spot!

Step 2

Popular

Website & Digital Services

$5,280*

New Website +
Google & Social Media Setup

Give your business the online presence it deserves – clean, modern, and optimised to build trust and drive action. This service delivers a professionally designed website built on your choice of Squarespace, Wix, or WordPress – whatever suits your business best.

We handle all the design, layout, copy integration, SEO configuration, and branding polish in four full days. There are no bloated timelines or confusing tech. You'll just have a done-for-you, high-converting website that you’ll be proud to share.


Whats Included

→ Platform Setup Squarespace, Wix or WordPress

Full Days of Custom Design & Configuration

Layout design

Theme customisation

Font and brand styling

SEO setup, Google indexing

→ Mobile-first design principles applied

Asset performance tuning.

Content Migration & SEO Copy Formatting

Rewrite what’s needed for clarity

Up to 7 Pages

Google Submission

Metadata & Security Access Setup

Connect your Google Search Console

Google Analytics

→ Domain name & secure with SSL

Who is this for?

→ Service-based businesses

→ Medical and professional practices

→ Coaches, consultants, and educators

→ Trades, local businesses and specialists

Step 3

Optional Ongoing Content & Support

$220/month*

Website Update +
Social Media Posts

We’ll keep your website updated and your social media active by providing one SEO-friendly blog post and one monthly social media update. There’s no long-term commitment—feel free to cancel anytime.


Whats Included

→ 1 SEO blog post per month

→ 1 social media post per month

→ Copywriting and publishing handled

→ Keeps website content fresh

→ Maintains social media activity

→ Supports Google ranking

→ No lock-in contract

→ Cancel anytime

Who is this for?

→ Everyone with a website

*See our Terms and Condition  and costs guide below for details.

*Cost Guide

Google Ads Strategy & Campaigns—$165 + GST/hour (as needed). We recommend launching ad campaigns only after optimising your SEO and site performance. Our focus is on creating efficient, high-converting campaigns, and we charge solely for the time invested.

Platform costs range from $25 to $35 per month, depending on the chosen platform. Squarespace hosting includes SSL, mobile optimisation, and security features. You can pay Squarespace directly or bundle it into a monthly invoice from us.

Payment consists of a 50% deposit at booking, with the remaining balance due when your website goes live or by the agreed invoice date.

Important Notes on Scope

The package for Website +Google and Social Media Setup does not include custom code or integrations with third-party platforms (such as CRMs, booking engines, or e-commerce platforms). These services are available for an additional cost. Any advanced custom development, scripting, or integration with existing business systems will be quoted separately. Please note that platform subscription fees (for services like Squarespace, Wix, or hosting for WordPress) are not included in the base package. You can either pay these fees directly or opt to bundle them into our $200/month retainer, which includes:

*See our Terms and Condition for details.

Two mechanics working on motorcycles in a workshop with various motorcycles around.

Case Study: APL Performance

The Challenge

APL Performance Bikes had built a cult following offline, but they were stuck in neutral online.

Their website was outdated, hard to navigate, and failing to capture the attention (or wallets) of serious riders. SEO was non-existent, content was stale, and the checkout experience was clunky.

We rebuilt APL’s entire digital presence from the ground up. That meant a custom website optimised for mobile speed, conversion, and clarity. We rewrote every piece of content to speak to real riders, not robots, while still boosting Google rankings.

We integrated a modern ecommerce stack, improved inventory logic, and dialled in a performance-led SEO strategy focused on the categories and search terms that actually drive business. Add in YouTube content, smart FOMO messaging on low-stock items, and a streamlined checkout—and suddenly, APL wasn’t just back in the race. They were leading it.

Results

+300% traffic growth within 3 months post-launch

400% increase in online inquiries quarter-over-quarter

#1 ranking for key performance bike categories in Australia

Customers now see APL as the authority, not just another motorcycle repair shop

FAQs

How long does a website build take?

Most projects take 2–3 weeks from start to finish. That includes strategy, design, SEO, and feedback rounds. The most significant variable is how fast you can review and approve content—we move as fast as you do.

What platform do you build on?

Squarespace. It’s reliable, mobile-friendly, secure, and easy to update. No bloated plugins or endless patching required.

What happens if I need extra changes?

Pre-launch includes one full feedback round. If you need more edits or functionality after that, we’ll quote it up front—no surprises.

What’s the first step?

Book a discovery session. We’ll audit your current setup, map the opportunity, and give you a clear plan—no jargon, just straight answers.

Do I need to supply the content?

Nope. We write all the content for you, based on interviews, research, and your existing material. It's written in plain English and optimised for SEO. You’ll have a chance to review and approve before launch.

When should I run Google Ads?

The timeline for ranking varies based on your site’s current position, industry competitiveness, and content optimisation. If you want quicker results, more intensive strategies may be needed. We can evaluate your situation and create a tailored approach to meet your goals and timeline.

Do you work in any industry?

Yes—but we do our best work with small to medium businesses, medical and trade professionals, performance brands, and ecommerce operators. If we’re not the right fit, we’ll say so upfront.

Industry Recommendations

  • "Always a few steps ahead"

    “If you want to see your business keep up with all the latest digital transformation opportunities - Nigel is always a few steps ahead of the competition . Impressively decisive and makes sure that the impact to the business is at the upmost on his radar.”

    Ata Gokyildirim - Revenue Leader | Advisor | Venture Investor

  • "one of Australia's leading eCommerce practitioners..."

    “Nigel is one of Australia's leading eCommerce practitioners. I've had the pleasure of working with Nigel since 2009 across multiple projects. He adds tremendous strategic and tactical value across all projects, and most importantly he delivers outstanding results. A true gentleman of the industry and an absolute delight to work with.”

    Ryuji Uematsu - Founder & Managing Director at Rysen

  • "Exceptional knowledge in technology"

    Nigel possesses exceptional knowledge in technology and stays abreast of the latest trends in eCommerce. Throughout his career , he has consistently demonstrated a talent for integrating pioneering technical elements at an early stage, resulting in the successful implementation of eCommerce strategies. If your business aims to boost its online sales, Nigel is well equipped to assist you in devising a strategy that ensures a favourable outcome.

    Phil Moujaes - (Former GM Bing Lee Electrics) Founder - PM Retail Intelligence

  • "very much a thought leader in his industry"

    Nigel has a great intellect and a positive and approachable personality. Nigel very much understands the merits of sharing knowledge, in that knowledge shared is knowledge squared; as such, Nigel is a keen collaborator and well-informed across many areas, not least of all ecommerce. Nigel is very much a thought leader in his industry. Nigel’s forward-thinking approach ensures he keeps a close watch on emerging trends which he then uses to build strategic foundations upon. In summary, Nigel is fantastic to work with and would be an invaluable asset to any business.

    Tristan Hughes - Senior Relationship Manager - Enterprise at Afterpay

  • "unrivalled knowledge in eCommerce and unified commerce"

    “Having worked closely Nigel over a number of years, I've always found him to be the utmost professional with unrivalled knowledge in eCommerce and unified commerce. His positive, partnership style approach makes him a pleasure to deal with. Nigel's passion to successfully deliver game changing projects on time, coupled with his ability to drive a hard bargain, makes him an asset to any organisation. Looking forward to continuing work together.”

    Tim McDonnell - Head of Sales AU/NZ - Adyen

  • "a prized asset for any Australian e-commerce team"

    Nigel is a seasoned e-commerce professional with a tenacious focus on execution. Having worked with Nigel on a range of projects since late 2008 I have been continually impressed with his blend of technical, e-com and internet marketing skills. His ability to deploy these skills and focus on getting things done when it gets to the pointy end of projects, make him a prized asset for any Australian e-commerce team.

    Daniel Benton - Neo Media World

  • "a strong leader and a great asset to any business"

    “Nigel’s approach to his work is filled with pure dedication and high level of detail. His eCommerce recommendations will allow any business to achieve their financial goals and set them apart from competitors. Nigel is a strong leader and a great asset to any business.”

    Yeshim Sumaktas - Brand Manager, Woolworths Food Company

  • "A great advocate for the partners he works with..."

    “Nigel provides the highest level of communication and transparency, especially around key constraints like resource, direction and timelines. A great advocate for the partners he works with too. Looking forward to working together as many times as we can.”

    Lincoln Dundas - General Manager, Global Strategic Partnerships at optty

  • "a no-nonsense approach to "get things done".

    “Nigel is an intelligent and positive personality who offers a no-nonsense approach to "get things done". What you see is what you get - for me, that's a dream. He has a thorough knowledge of e-commerce and internet marketing, and his technical background is a real strength (alas, it's a massive rarity among many Australian ecommerce teams). As a result Nigel adds real value to most business discussions. Recommended!”

    Tim Macdonald - Head of Marketing for fast-growing Australian Construction Tech start-up